The original design concept was sketched by Hester Reeve 10 years ago in the early days of Blue Stream Consulting. Hester, a friend of Tom, now a Senior Lecturer in Fine Art at Sheffield Hallam University, captured and visualised Tom’s original thinking on the importance of integrating both people and processes for safe and efficient working within an organization. The two ellipses represent people and processes as separate entities within an organization (the square), but captures the importance of the ellipses moving together for reliable, predictable and safe working – the foundation of Blue Stream’s thinking – which is still pertinent today. This original concept has now been taken forward by another friend and fine artist John Augar who now specialises in graphic design and digital media (www.jaugar.net). On first glance at the logo, our mind instinctively ‘draws’ two complete ellipses (taken from the Greek word for ‘falling short’), and/or a complete square, but on taking a closer look, John’s logo can be interpreted on a number of levels:
- the square is incomplete, suggesting how an organization can be flexible and not completely constricted by boundaries
- the two ellipses are open; the missing lines represent the potential for fluidity and adaptability of people and processes within an organization
- the two ellipses symbolise mindful people and meaningful processes working together within an organization
Our choice of colour speaks for itself, dark blue represents Blue Stream Consulting; it is associated with knowledge, expertise, trust, integrity, depth and stability.
